Amazon Introduces A New Generative AI Shopping Assistant Named Rufus, Available for Beta Testing

Amazon debuts Rufus, a shopping assistant powered by AI, aiming to enhance user experience. Rufus offers product recommendations, comparisons, and answers queries. Currently in beta for select US mobile app users, it will expand globally soon. Trained on vast data sources, Rufus operates through Amazon’s app, responding to text and audio inputs. Despite a late arrival, Amazon highlights its long-standing AI integration in various services.

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