Indian Brand’s Ad Targeting Apple Stirs Controversy Online

Consumer electronics brand boAt’s new ad campaign mocking Apple has caused a stir on social media. The ad cleverly avoids direct references to Apple but uses terms like ‘i’ and ‘pro-max’ associated with the tech giant. Social media reactions were mixed; some praised boAt’s creativity while others criticized the negative marketing approach. Some users pointed out technical issues with boAt products and questioned the company’s ability to compete with Apple.

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