India’s Political Parties Mobilize Social Media Influencers for Election Campaigns

Indian social media influencers like Chandni Bhagat, blending politics with religion, are courted by political parties ahead of elections. Thousands are enlisted, including Bhagat with 200,000 Instagram followers, promoting BJP initiatives. Both ruling and opposition parties leverage influencers, posing transparency concerns amidst India’s online misinformation challenge. This strategy, evolving since farm protests in Delhi, aims to reach India’s massive online audience, especially the influential youth.

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